Effective keyword research is an absolute necessity when it comes to improving your website’s visibility online. After all, keywords are the terms people search for when looking for what you have to offer. To get the most out of your keyword research, you need the right tools – and luckily, several excellent free keyword search tools are available.Â
In this article, we’ll look at some of the best free keyword search tools out there, from popular options like Google Keyword Planner to more specialized tools. Whether you’re just starting out with SEO or already have advanced knowledge of SEO strategies, these free tools can help you refine and optimize your approach for maximum results. Let’s get started!Â
What Is Keyword Research?
Keyword research is discovering famous words and phrases (or “keywords”) that customers use when searching for products, services or information related to your business. By understanding which keywords are used most often in searches, marketers, content creators and website owners can tailor their content to match those search terms and improve their visibility on search engine results pages (SERPs).Â
The primary goal of keyword research is to increase organic traffic to a website by targeting the right set of keywords. It helps you identify opportunities for new content creation as well as uncover long-tail keywords with lower competition. Additionally, it provides valuable insight into consumer behavior and trends, enabling you to create more targeted marketing campaigns.
When researching keywords, it’s important to consider the search intent of users and the relevancy of keywords. Focusing on relevant keywords that fit your brand’s goals will help you create content and campaigns that are more likely to rank in SERPs, drive traffic to your site, and ultimately convert visitors into customers.
To conduct successful keyword research, you need reliable keyword tools that provide accurate and comprehensive data about search volumes, competition levels, related topics and phrases, and other metrics. Fortunately for marketers, many free or affordable keyword search tools are available today. In this article, we have gathered some of the best free keyword search tools so you can get started on finding the perfect set of words for your next project without breaking the bank!Â
5 Free Keyword Search Tools For You To Consider
Keyword Surfer:
Browser extensions provide a lightweight method for keyword research without ever leaving the search engine results page. Keyword Surfer, an extension for Google Chrome developed by Surfer SEO, is distinct from the company’s entire SEO package and provides a free restricted version of the platform.
Predicted search volume and CPC statistics will fill the search box as you enter. When you press the enter key, you will get the same information plus the number of exact match keywords on the page for each SERP listing.
On the right-hand side are associated keywords and representations of SERP data. Also on the right is a link to the Free AI Article Outline Generator, which may be used to build an article outline. You will be presented with a list of all the keywords you should include in your text and a proposed heading structure. You may also distribute the outline through a link.
If you choose the complete Surfer SEO program, you’ll get access to the full Content Editor, along with a “Content Score” and recommendations for the number of headers, paragraphs, and photos to add.
Jaaxy:
Enter a term, subject, or URL into Jaaxy’s keyword research tool, and it will provide a list of related and recommended keywords, along with basic statistics for each (think average monthly search volume and traffic to page 1 results).
The fact that Jaaxy helps you identify affiliate programs to join and showcase on your website stuck out to me.
While Jaaxy’s free plan is one of the most restrictive I’ve examined, its premium plans provide a very inexpensive starting point for affiliate marketers looking to monetize their websites.
QuestionDB:
QuestionDB is one of the most efficient tools I’ve tried. You enter a keyword or larger topic into the program, and it generates a list of internet questions on the same subject.
For instance, you may do a search for “keyword research.” QuestionDB will crawl the web for frequently asked questions relating to keyword research, allowing you to understand how, why, and where people are discussing the issue. You may generate content ideas, observe how others discuss a subject outside of the Google search box, and get further context on how to discuss the issue.
Google Keyword Planner:
Google Keyword Planner is one of the greatest tools available when it comes to PPC keyword research. It’s absolutely free (even if you don’t purchase Google Ads), so you’ll never have to worry about limitations or costly upgrades.
Google Keyword Planner has two primary functions: one for exploratory keyword research and discovery and the other for in-depth study on search traffic and predictions.
The “Keyword ideas” function is comparable to a number of the tools on this list. Your keyword list may be refined by brand or non-brand terms, source websites, and more. If you also use Google Advertisements, the “Forecast” tool makes it simpler to budget and plan ahead for your sponsored ads.
Keyword Planner may also assist your organic approach by revealing situations in which ranking organically might help you save money on PPC.
Moz Keyword Explorer:
Moz’s SEO platform provides various distinct keyword research tools. We find it advantageous that Moz does not offer as many data points as other full-featured SEO tools. It simplifies the user experience for individuals who aren’t skilled search marketers without sacrificing essential analytics.
With Term Explorer, you can search for any keyword and see its monthly search volume, competitiveness, and organic clickthrough rate (CTR). Thereafter, you will receive an analysis of the current ranking and recommendations for related phrases.
My favorite tool is Moz’s “Priority” score, which simplifies keyword research by letting you know if a term is worthwhile to pursue. Moz automatically generates the score based on the term’s volume, organic CTR, and difficulty, as well as your “My Score”—a measure you choose to indicate the importance of a certain keyword to your company based on your own experience and understanding of your industry.
Plus, with the new Keyword Gap function (part of the Competitive Research tool), you can identify all of your rivals’ keywords for which you do not rank.
Conclusion
In conclusion, the best free keyword search tools can help you narrow down your search and identify the content that will be most effective in helping you reach your goals. Whether you’re looking for keywords to target on Google or other search engines or just trying to discover what people might be searching for, these tools can provide invaluable insights into how customers are finding products and services online.
The key is finding a tool that works best for you, so take some time to try each one and see which ones provide the most value. With the right keyword research tool, you can increase traffic to your website and maximize your chances of success with any online campaign. So start exploring today!
FAQs
Q. What is a keyword search tool?
A. A keyword search tool is a type of software or online platform that helps users find relevant keywords for their website or content. It allows users to quickly find the best keywords and phrases by analyzing millions of web pages, user search queries, and other data sources. This makes it easier for content creators to optimize their web pages and target specific audiences more effectively.
Q. How do I use a keyword search tool?
A. Keyword search tools are usually quite intuitive to use and can often be set up within minutes. After inputting your desired topic or focus area, the tool will provide you with a list of related keywords that you can add to your website or content. You can then use these keywords to create meta descriptions, titles, and content that are tailored to your target audience.
Q. What are the benefits of using a keyword search tool?
A. Using a keyword search tool can help you optimize your website or content for SEO purposes. It also makes targeting specific audiences more effectively by selecting appropriate keywords and phrases easier. Additionally, most keyword tools offer features such as competitive analysis, detailed reporting, and automated suggestions, making them even more useful in optimizing web pages and reaching the right people.Â
Q. What other keyword research methods are there?
A. Aside from using a keyword search tool, you can also do manual keyword research to find relevant keywords. This involves researching related topics in online forums and blogs to discover the words and phrases people use when searching for content related to those topics. Additionally, competitor analysis is another popular method of finding high-ranking keywords; this entails looking at what kind of words your competitors are targeting with their websites or content.