The Best SEO Tools Handpicked For You


If you’re just getting started, mastering SEO optimization can be challenging. Finding the top SEO tools is very simple now that we’ve gathered them all in one place. To find out the best SEO software and the keyword tracking tools that the SEO experts are raving about, we dug deep.You merely need to determine which tool is most effective for your company; you don’t need to test them all out.

What is SEO? How does it work?

The practise of obtaining traffic via unpaid, editorial, organic, or natural search results in search engines is known as SEO, or “search engine optimization.” It seeks to raise your website’s standing in search results. Keep in mind that more people will visit a website if it is listed higher.

Why is SEO important? Why do we need SEO?

Search engine optimization, or SEO, is the process of boosting both the quantity and quality of visitors to your website through unpaid search engine results. The main objective of SEO for businesses is to produce organic traffic, or visitors who arrive at your website directly from search engine results (SERP)

In other words, SEO is essential because it increases your website’s visibility, resulting 

in increased traffic and opportunity to convert visitors into paying clients.

When does SEO start to provide results?

SEO is not a quick path to achievement. It was never and will never be. When it comes to SEO, you need to have a long-term strategy because it can take anywhere from six months to a year to rank for most keywords.

What are the advantages of SEO?

By now, most businesses understand the importance of SEO and have realized that it can be a valuable asset. However, some may still be unsure of what exactly SEO is or how it can benefit their company. Let’s take a closer look at some of the key advantages of SEO so you can better understand how it can help your business succeed.

One of the main advantages of SEO is that it can help increase your credibility. In today’s digital world, people are more likely to trust a website that appears high in search results than one that doesn’t. By optimizing your site for search engines, you’re more likely to earn higher rankings, which can give your business an edge over your competitors.

Another great advantage of SEO is that it doesn’t cost you anything. Unlike many marketing strategies, you don’t have to pay for SEO services; you can do it yourself for free. All you need is time and a little effort to research the best practices and implement them on your site.

SEO also supports content marketing. By optimizing your blog posts and web pages for specific keywords, you can attract more targetted traffic to your site. Moreover, by regularly publishing high-quality content, you’ll further improve your site’s credibility and search engine ranking.

In addition, SEO can help maximize the effectiveness of your PPC campaigns. By targeting the right keywords, you can ensure that your ads are seen by people who are actually interested in what you’re selling. As a result, you’ll get more clicks and conversions from your PPC ads.

Finally, SEO gives you a competitive advantage. In today’s digital age, many businesses are investing in SEO to try and improve their ranking in search results. However, not all businesses have the same level of resources or expertise. If you’re able to successfully optimize your site for search engines, you’ll be ahead of the curve and be able to better compete with larger businesses.

All in all, there are many advantages to SEO that make it well worth the effort for any business.

What are the disadvantages of SEO?

  • It demands time.
  • The other Internet users are your rivals.
  • There is no assurance of outcomes.
  • It needs ongoing maintenance.
  • At first, it doesn’t bring in any money.
  • Services are expensive (less offer of specialists).
  • If done incorrectly, it results in fines.

Why do we need SEO Tools?

You can avoid time-consuming keyword research and data analysis by using SEO tools. With the help of these tools, you can identify the elements of your approach that are effective and those that could use some improvement. The best SEO tools also offer information on how you compare to rivals and the areas with the most prospects. Additionally, they allow you to gauge search effectiveness across several locales or languages.

Things always get better. Using SEO tools will enable you to evaluate the performance of each website you manage quickly. Many business owners who operate several websites end up entering a lot of data into spreadsheets and performing manual analysis on it. The likelihood of the reports being false rises as a result of how quickly that gets overwhelming. Luckily, using SEO software can save you hours of work and instantly produce precise reports.

SEO Tools used by Professionals: Our Favourites in 2022

Ahrefs: SEO Tool for Keywords

One of the SEO tools that is frequently suggested online is Ahrefs. When it comes to size, it’s only second to Google among website crawlers. The Ahrefs Site Audit function is the best SEO analysis tool available, and SEO pros can’t get enough of it. The tool displays the areas of your website that need to be improved for higher search engine positioning. In terms of competitor analysis, you’ll probably use Ahrefs to identify the backlinks of your competitors so that you can use them as a springboard for your own brand. With this SEO tool, you can also check your website for broken links, fix them, and get an overview of your best-performing pages (so you can see what content is attracting the most attention).

When it comes to many aspects of SEO, like keyword research, rank tracking, competitor research, SEO audit, viral content research, and much more, Ahrefs is unquestionably one of our favourite tools. Once we add our own website and those of our rivals, the programme then displays the websites that link back to our rivals but not us. This aids in identifying excellent link opportunities. But if Ahrefs didn’t have the most comprehensive database of backlinks, this wouldn’t have been as simple. 

Google Search Console: Best SEO Tool

Google Search Console is a free service available to anyone with a website that allows you to keep track of and report on the visibility of your website in Google SERPs. Simply add a verification code to your website or go through Google Analytics to confirm your website, and then submit your sitemap for indexing. Despite the fact that you don’t require a Search Console account to show up in Google’s search results, you may manage what is indexed and how your website is displayed using this account. With Search Console, an SEO checker tool, you may learn how Google and its users perceive your website and improve its performance in Google search results. Since it enables website owners to submit web pages for search indexing, it is very helpful for new websites.

SEMRush: Marketing SEO Tools

In the SEO world, marketing SEO tools like SEMRush are frequently preferred. Experts adore them because they make it simple to evaluate your ranks, as well as to spot alterations and fresh prospects for rankings.

This SEO tool’s Domain Vs. Domain comparison, which makes it simple to compare your website to that of your rivals, is one of its most well-liked features. You will be able to compare terms and domains if you’re looking for analytics reports to help you better comprehend the search data, traffic, or even your competitors’ websites.

Utilizing the On-Page SEO Checker tool, you can quickly track your rankings and get suggestions for how to enhance the functionality of your website.

SEMrush, which has the “organic traffic analytics” feature, is one of our favourite SEO tools. With the help of this feature, one can view all top articles on a single dashboard along with relevant keywords, social media shares, and word count. We can also quickly see where to optimise and what is working thanks to this. SEMrush can be utilized for daily work as well as a dozen other things. Users adore employing its site audit to improve the functionality of their websites. 

KWFinder: SEO Keyword Tool

Finding long-tail keywords with less competition is made possible with the use of an SEO keyword tool like KWFinder. The specialists use this SEO tool to research the ideal keywords and provide backlink and SERP analysis reports (Search Engine Results Page). Your rating can be quickly determined using their Rank Tracker tool, which also tracks your progress based on one important metric. In addition, you’ll receive a tonne of fresh keyword suggestions to help you rank your website even higher.

Moz Pro: SEO Software

One of the top SEO tools really used by professionals is the SEO programme Moz Pro. Some experts exclaimed how, despite Google’s frequent algorithm updates, Moz remained always updated. Others applauded Moz’s chat platform, saying it gave them the opportunity to always receive a thoughtful response to each query posed. Moz is a complete powerhouse that can help you with anything from keyword suggestions to a site crawl. You can learn a lot about the effectiveness of your website and how to make improvements. In addition, you can view your website’s stats while viewing any page by downloading their free MozBar toolbar. Considering attending MozCon, their annual conference, is another option if you want to learn more about SEO.

Ubersuggest: Keyword Tracking Tool

Neil Patel created Ubersuggest, a free tool for finding keywords and understanding the search intent behind them. It does this by displaying the top SERPs for each phrase. You can use our free, top-notch keyword tool to get hundreds of suggestions for the ideal terms to employ on your website, from short to long-tail phrases. Ubersuggest’s statistics include metrics like keyword volume, competition, CPC, and seasonal trends. This tool is excellent for both free organic SEO and paid PPC campaigns because it can help you decide whether a keyword is worth pursuing and how competitive it is.

Answer The Public: Free SEO Tools

You can pick themes to write about for your blog with the help of free SEO tools like Answer The Public. A lot of users have previously utilised this tool to develop material centred around particular keywords to improve my internet positioning. Imagine you want to write about gym and fitness stuff. With the help of this free SEO tool, you may write articles that cover the whole range of topics related to everything from supplements, protein powder, preworkout to “how to perform a deadlift?”,”is sumo really cheating” and “do genetics really matter in bodybuilding?”. Finding featured snippet chances is made easy by it. You just need to download this list and submit it to the freelancer you hired to write content for you, for example. One of the most effective methods for coming up with SEO themes for new websites, it would only take you five minutes.

SpyFu: Free SEO Tools

Although SpyFu has a fantastic paid version, many experts praised its free capabilities. If you’re just getting started, you can easily transition into the paid features as you start to succeed. You can quickly see how frequently a keyword is searched each month and calculate how difficult it is to rank for that keyword. To find out the keywords your rivals use, you may also conduct some research on them. Additionally, you can quickly search your competitor’s or own website to find out how many organic keywords they have, how many monthly clicks they receive, who their paid and organic rivals are, the Google Ads campaigns they are conducting, and more. It’s one of the most thorough SEO analysis tools available.

Woorank: SEO Ranking Tool

Woorank, a leading SEO research tool, provides free and paid ways to monitor and report your marketing statistics. In order to overlap with your competitors’ efforts, you can enter in your competitors’ names to find out which keywords they are using. To best optimise for users and search engines, try to comprehend how keywords work over time. The most crucial thing to do is to recognise the technical and contental shortcomings of your website. You can get advice on how to address security, downtime, and duplicate content issues from Woorank.

Majestic: Marketing SEO Tools

According to experts, Majestic is one of the greatest marketing SEO tools. Numerous helpful features are included in it, such as The Majestic Million, which displays the rankings of the top one million websites. Has your website been successful? You may quickly get a broad overview of your site and the amount of backlinks it has thanks to the Site Explorer tool. In addition to offering capabilities for site comparisons and ranking tracking, it also functions as an SEO keyword tool to help you identify the ideal keywords to target.

Google Trends: SEO Checker Tool

Although Google Trends has been available for a while, it is rarely used. In addition to providing details about a keyword, it also provides excellent insight into current trends, which can be helpful at any point of a company’s development. Anywhere in the world, you may search for keywords and get information about them, including top queries, rising queries, interest over time, and geographic places based on interest. This is the finest SEO tool to use if you’re not sure whether trends are right for you.

SEOQuake: Free SEO Tools

One of the most effective free SEO tools is SEOQuake. This Chrome add-on serves as an SEO checker tool that checks your website on-page, evaluates your internal and external links, and compares your website to that of your rivals to see how well you rank. This SEO analysis tool also includes keyword analysis capabilities like keyword density, an intuitive SEO dashboard, and an export option that makes it simple to download and share data to important team members.

Siteliner: SEO Analysis Tool

An SEO checking tool called Siteliner can assist you locate duplicate material on your website. What is duplicate content? Similar information can be found on other websites. And Google penalises websites using it. You may scan your entire website with SEO tools like this one to look for duplicate content, broken links, average page size and speed, the amount of internal links per page, and more. To help you better understand where you stand, it also compares your website to the average of the websites assessed by this programme.

 Fat Rank: SEO Tools

You may quickly monitor the performance of your website with Chrome extensions like Fat Rank. You may find out where your keywords stand with our SEO keyword tool. To find out your rank per page for each phrase you optimised for, add keywords to your search. It will let you know that you aren’t ranking for that term if your website isn’t among the top 100 results. With the use of this data, you can more effectively optimise your website for that keyword and make any necessary improvements.

Keywords Everywhere: SEO Keyword Tool

Another fantastic SEO Chrome extension is called Keywords Everywhere, which collects information from a variety of SEO tools like Google Analytics, Search Console, Google Trends, and others to help you choose the best keywords to rank for. These free SEO tools make it easier to choose the ideal keywords for your website. So you may use this one tool to save a tonne of time rather than browsing through numerous websites every day.

Screaming Frog: SEO Tools Online

Oh, ribbit. One of the top SEO tools available online is Screaming Frog, according to experts. They appreciate how much time they save by using this tool to quickly audit your website. In fact, every person we spoke with agreed that Screaming Frog provides insights more quickly than the majority of SEO tools available online. This tool also alerts you to duplicate material, problems that need to be fixed, poor redirects, and link-building improvement areas. Top SEO specialists rated their SEO Spider tool as having the best feature.

Serpstat: All-in-one SEO platform

For SEO, PPC, and content marketing objectives, Serpstat is a growth-hacking platform. Serpstat will be an excellent option if you’re seeking for an economical all-in-one tool to handle SEO duties, evaluate competition, and manage your team. Since the programme has gathered keyword and competitor analysis data for every Google region worldwide, many professionals are now migrating to it. Additionally, Serpstat is renowned for having amazing features. The most popular one is a tool called Missing Keywords, which shows you the keywords for which your rivals are ranking in the top 10 search results but you aren’t.

Incognito: Underrated tool

You can do unbiased, “clean” searches on Google in Incognito mode to better understand what your user sees and the results they receive when looking for terms. You can receive keyword recommendations for usage by using the autofill settings. Searching in Incognito is beneficial since it reveals your actual position on a results page for a particular phrase. This makes Incognito one of the most excellent and most free SEO tools.


If you’re serious about getting your website to rank higher in search engine results pages, then you need to use the best SEO tools available. While there are a number of free and paid options out there, the tools on this list are considered to be the gold standard when it comes to SEO.

They provide insights that would otherwise take a significant amount of time and effort to generate. That said, using these tools is only the first step.

You also need to put in the work to actually implemented the recommendations they give you. That means producing content that’s optimized for SEO, rewriting all your product descriptions, and taking what you’ve learned from these tools to make adjustments to your website. By doing all of this, you’ll be well on your way to improve your website’s search engine ranking.