Moz Pro Alternatives & Competitors – Free & Paid Tools 2023

Moz Pro is a great tool for marketers who want to do things the "right way." However, if you're looking into similar alternatives or competitors it might be worth your time investigating what other options exist out there. SEO Software has become quite popular in recent years and many people are seeking innovative sophisticated software solutions with keyword research serp rank tracking backlink monitoring etc.

Moz Pro

Moz Pro is a premium software suite for working with Google Search and other online marketing tools. Moz Pro not only provides a complete index of the search engine, but also allows you to optimize your website for this index by using special capabilities of the toolkit.

Top 10 Alternatives to Moz Pro

SEMrush is the amazingly robust set of tools that enables online entrepreneurs to assess their website visibility and traffic and to track their progress over time.

SEMrush also allows users to see how their site ranks on popular search engines, as well as what keywords are being used to bring visitors to their site.


There are four Semrush plans available:

  • Pro: $119.95 per month
  • Guru: $229.95 per month
  • Business: $449.95 per month


  • WebSite Auditor – Website Audit Software Integration.
  • Domain Comparison
  • Keyword Difficulty Tool
  • Monthly Search Volume
  • Bulk Keywords

SEMrush is also a great tool for creating and tracking marketing campaigns. Users can create detailed reports that track their website’s progress over time, as well as the success of their marketing efforts.

Overall, SEMrush is an incredibly powerful set of tools that can help online entrepreneurs and small businesses achieve greater visibility and traffic. It is a must-have for any business looking to increase their web traffic and compete in today’s online marketplace.

SE Ranking is an all-included SEO platform that offers the most comprehensive suite of tools for search engine optimization.

The company’s wide range of features makes it an ideal platform for businesses of all sizes and enables them to improve their website ranking, drive more traffic, and increase conversions.


SE Ranking offers a variety of features, including:

1. Comprehensive keyword research tool. This tool allows you to identify the right keywords for your website and track your website ranking for each of these keywords.

2. SEO audit tool. This tool helps you identify any areas of your website that need improvement in order to rank higher in search engines.

3. Backlink analysis tool. This tool helps you track your website’s backlinks and identify any high-quality links that can boost your rankings.

4. Competitor ranking tool. This tool allows you to find out how your competitors are achieving their search engine ranking and keep track of any changes in their website ranking over time.

SE Ranking offers almost everything for the SEO or market analyst. Paid services are also included, which is a significant help for small business and startup owners.

The pricing policy of this company takes these customers into account and provides accessible prices for an annual subscription. website ranking, drive more traffic, and increase conversions.

The low entry price and wide range of features makes SE Ranking an excellent choice for any size business. Whether you’re a giant corporation looking to take your marketing game up another level, or just starting out with no money at all – this tool has what it takes!

The great thing about SEO is how easy it can make things seem when we’re trying our best effort into growing online presence without taking much time off work (or even leaving). With services like these available today there really isn’t anything stopping anyone from reaching new customers who might be interested in their products/services via search engine results pages.

SpyFu is a competitive intelligence tool that offers users a wealth of data on their competitors. The tool provides information on what keywords and ads their competitors are targeting, as well as the estimated monthly search volume for each keyword.

SpyFu also offers data on how much money each competitor is spending on advertising, as well as the click-through rates (CTRs) for each of their ads. This data can be used to help you develop your own keyword and ad strategy, as well as gauge the competitiveness of your market.


  • Analytics/ROI Tracking
  • Campaign Management
  • Competitive Analysis
  • For Small Businesses
  • Keyword Rank Tracking

SpyFu is a data-driven platform that offers SEO tools with the necessary core strengths in domain analysis and link intelligence.

However, it lacks links to make up for its content marketing capabilities or technical understanding of web programming languages like JavaScript which can help rank websites competitively on search engines like Google.

But still Spyfu does offer enough metrics and proprietary analytics from their vast database of more than 500 million URLs allowing them to be an worthwhile addition at any one’s toolkit.


Serpstat is a solid SEO tool tool that was created to help with SEO tasks.

One of the most impressive things about Serpstat is its ability to track changes in rankings over time. This can be extremely helpful for identifying which changes have led to improved rankings and which ones have had a negative impact.

Serpstat also offers a great deal of data on competitors. This can help you to identify what tactics they are using to achieve better search engine visibility and then adapt your own strategy accordingly.


The Serpstat toolkit has three different plans for you to choose from.


  • Keyword research
  • Backlink research
  • On-page audits
  • Rank tracking
  • Market intelligence
  • Search analytics

Serpstat is a great tool for SEOs that offers a wide variety of features. Its ability to track changes in rankings over time is particularly impressive, and can help you to identify which changes have had the most positive or negative impact on your visibility in search engines. Additionally, the data it provides on competitors can help you to adapt your own strategy accordingly.

Ahrefs blog is the best competitor research and SEO tool  has put together a fantastic infographic that displays some of the most amazing stats surrounding Google’s search engine and how it is used.

Ahrefs also includes site explorer to view backlinks for any site. It is very useful tool that shows how your link profile stacks up against the competition. Site Explorer  is included in all plans with no restrictions on what you can do with it.


  • Alerts/Notifications
  • API
  • Audit Management
  • Competitive Analysis
  • Dashboard

Ahrefs has been the go-to SEO tool for many marketers and analysts. It provides exceptional crawling, domain analysis, basic keyword research as well as ongoing monitoring to make sure your site is up-to date with any changes on Google’s search engine algorithms or webspam guidelines – all in one place!

If you are looking for an effective way of staying ahead of website competition by having access both locally AND globally through Ahref’S robust set tools like “Crawl crawl Analytics” which provide real time insights into how people interact within these digital environments then we can help guide (and protect) You throughout this process.



Siteimprove is a cloud-based software , which enables companies and organizations to monitor, analyze and optimize their web presence. Siteimprove’s mission is “to enable individuals and enterprises to create a better web through managing and optimizing their digital assets.”

Siteimprove helps  its clients with website governance, including website accessibility, SEO-readiness and user experience. It maintains a knowledge base that enables companies to solve 80% of their digital problems themselves within 10 minutes. Its automated system provides measurements for more than 15 KPIs on all main CMSs.

Siteimprove is an active promoter of web standards, accessibility and performance best practices through its training courses, diversity scholarship program and information resources .

It also contributes to the improvement of web standards by sponsoring organizations like W3C, WAI , IxDA  and others .


  • Access Controls/Permissions
  • Alerts/Notifications
  • Availability Testing
  • Campaign Management
  • Conversion Tracking
Siteimprove offers a range of services, including professional website design and development. Site improve does not provide pricing information on their site because they are always working with clients to find the best solution for them–spending time in analyzing your needs before providing you any recommendations or plans is an integral part if our approach.
Siteimprove is known for its high-end software, with features like custom branding and unlimited pages. Most companies can’t afford it at first glance; however if your business needs an in depth review on how they operate site then maybe Site improving could be right up your alley!

Conductor is a Organic Marketing platform modern web interface to the popular package reference manager BibTeX . It’s a single-page application built with AngularJS and written in CoffeeScript.

Conductor’s technology helps marketers and designers save time and focus on what really matters.

If you’re using BibTeX, you can transfer all your references to Conductor and make the most of it: read the metadata and papers you need without opening new tabs or leaving the page; manage affiliations; tag papers; organize them into collections; create custom bibliography styles; share references with colleagues, students or friends; download PDFs for those hard-to-copy URLs.


  • Google Analytics Integration
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Link Management
  • Localization Automation

And that’s just a start. Conductor is free (as in freedom) software released under GNU Affero General Public License version 3 ! So feel free to hack it! Conductor offers a free Chrome extension in the store. For pricing details, contact them directly!

BrightEdge, the global leader in SEO and Content Intelligence, today announced the results of a new revealing study on the state of SEO in key ecommerce markets around the world.

BrightEdge is the global leader in SEO and Content Intelligence, helping enterprises maximize their organic search revenue. Through its Searchlight™ solution suite, BrightEdge allows companies to leverage first-party web data together with off-web data sources to power keyword discovery, understand site content quality and align initiatives around business goals. The BrightEdge Distributed Platform™ manages billions of search queries and can scale to support the largest global web properties.

The trial version of BrightEdge is great if you want to try it out and see what the program has for your business.


  • Search/Filter
  • SEO Management
  • Third Party Integrations
  • Data Import/Export
  • Data Visualization

With that said, if you have a large ecommerce site with thousands of products you will want to have a long-term SEO strategy in place which will probably include both some kind of on page optimization as well as leveraging valuable external content sources such as Amazon or manufacturer websites. BrightEdge is a fantastic tool for marketers looking to track their organic traffic from Google and Bing.

Similarweb is the platform that helps busineses discover and compare their competitors. It also provides insights on how to improve website traffic and online marketing strategies.

Similarweb offers a bounty of advanced web-tracking tools, which can be used to track website engagement, SEO progress, and digital marketing campaigns. The platform also offers a wide variety of reports and data visualisations to help you make sense of your website traffic.

The website offers both a free and premium subscription plan. The free subscription allows businesses to track up to five websites, while the premium subscription offers more features, including the ability to track an unlimited number of websites, as well as receive daily email reports and priority customer support.


  • Data Visualization
  • Engagement Tracking
  • Goal Setting / Tracking
  • Keyword Research Tools
  • Keyword Tracking

Similarweb has a wide range of users, from small businesses to large enterprises. Some of its notable clients include Google, Facebook, and Microsoft.

It’s no secret that the world is becoming increasingly digital. From business to leisure, people are spending more time on their devices than ever before—and with good reason!

The downside? Some might say there isn’t enough innovation when it comes down designing mobile apps for them; however Similarweb makes up for this by providing features rich website options in addition browser extensions or customized service tier plans tailored specifically towards meeting your needs as an organization looking into market research projects across various industries such

Raven Tools is an all-in-one SEO tool and marketing platform that gives you everything you need to succeed online. With Raven, you can track your website’s search engine rankings, improve your website’s SEO, create and publish content, and more.

Raven also makes it easy to publish content. You can create blog posts, articles, videos, and more with ease. And once your content is published, Raven will help you promote it on social media and other channels.

Raven Tools offers competitive pricing to suit the needs of every business.


  • Link Building
  • Keyword Research
  • SERP Rank Tracking
  • Competitor Analysis

Raven can help you with PPC marketing by showing you how your ads are performing. You can see how much traffic your ads are generating, what the click-through rate is, and more. This information can help you improve your ad campaigns and get better results.

Raven is a cost-effective SEO tool with useful extras such as social media management and email marketing analytics. You won’t often find these features in competing services, but it lets you try before buying to make sure that’s what you want – so take advantage!