OptinMonster Alternatives & Competitors – Free & Paid Tools 2023

If you are an owner of a website that attracts a lot of traffic, you might want to use OptinMonster. It will help you to make your visitors become your subscribers.

However, you might want to know that OptinMaster is, of course, very expensive. Also, the features may not be awe-inspiring to you. You might want to look for alternatives.

In this article, you will get several alternatives to consider. You might want to go through every aspect before you choose one.

What Is OptinMonster?

OptinMonster is a platform that will help you monetize the traffic generated when people visit your website. This is a way for your to boost your email list instantly. You will then get an increase in the number of sales. The best thing about OptinMonster is that it is straightforward to set up!

Top 10 Alternatives to What Is OptinMonster?

This is one of the options you might want to consider. It has similar features when compared to OptinMonster. Thrive Leads has a drag-and-drop visual template builder to start with. It also has various opt-in format types, including popups, screen filters, scroll mats, etc. Also, there is a good number of trigger options, for example, the exit intent. Thrive leads has integration with 30-plus email marketing services.

Thrive Leads has an excellent visual builder when compared to OptinMonster. Since they use a drag-and-drop feature, it is highly user-friendly. However, you might want to know that it falls back on targeting rules.

You will not get any free version here – you will have to pay $19 per month annually.

Convert Pro is another alternative you might want to think of. It is considered to be very similar to that of OptinMonster. There is a visual drag-and-drop feature used by it. They also use an A/B interface. Also, it has partnered with more than 35 other services, such as Mailchimp. You will also get lots of triggers, such as exit intent. There is a dedicated mobile designer editor for you.

You can treat Convert Pro alongside OptinMonster. Although, Convert Pro will cost you more than OptinMonster. The one-year package will cost you $99, and for a lifetime, you will have to pay $399.

This OptinMonster alternative is one of the most renowned ones. Elementor Popup Builder is one of the ones that is focused on building page content on WordPress.org. If you wish to get the freedom to get a diversified range of designs, you might want to consider this option. There is also an option for the drag-and-drop feature. This makes it easier for you to perform things. 

The designer feature of this builder is the one that makes it stand out when compared to OptinMonster. Elementor does not have any built-in analytics. 

The pricing is such that $49 is for one site, $99 for three sites, and $199 for thousand sites.

Bloom is a building list tool used to build emails. It is a service provided by Elegant Themes. If you want to grow your email list, this is the best option. You should know that you can get more than 19 marketing integrations. There are more than 100 pre-built popup templates. Amongst that, you will get six distinct popup types! 

There is built-in statistic A/B testing that will help you build robust statistics. You also have a platform to well-design those statistics.

Apart from that, you might want to know that Bloom lacks in visual design. Also, you might want to note that the pricing of Bloom is such that you will have to pay $89 for a one year and $249 for a lifetime.

Ninja Popups is one of the well-known WordPress plugins out there. It has been purchased over 36,000 times. You will get this at $27. There is a huge number of pre-built popup templates. You can also schedule these popups. There are ten different popup alignment options. There are more than 40 integrations with the most popular email services.

The best part is that you will get everything at $27! However, you must know that this plugin is not user-friendly.

Icegram comes in two versions. The free and premium version is the one that exists. If you want an alternative, you might want to choose Icegram. It has 100 plus pre-built popup themes. There is built-in statics you might want to take advantage of. The only thing that makes Icegram stand out is that it is offered at a meager price. For the pro version, you will have to pay $97 a year, for the max performance, you will have to pay $147 a year.

If you are looking for flexibility, Icegram might not be the option for you to choose. You cannot create your custom design.

OptiMonk is a platform that is an independent tool. It is not dedicated to WordPress. The platform focuses more on eCommerce stores. You will get 200 plus built-in templates. It uses a visual drag-and-drop popup editor. You can get trigger rules such as exit intent. 

If you want to optimize your eCommerce website, you might choose OptiMonk. 

You will get up to 3,000 page views per month for free. After that, you need to pay $29 a month. You will then get access to different features.

One of the lightweight plugins that you will find is WP Subscribe Pro. It is not very functional as compared to OptinMonster. It is one of the most accessible plugins to set up. There are pre-built popup templates that exist. You can customize colors and the content the way you want. 

WP Subscribe Pro is a very basic plugin. You can get a free version of WP Subscribe at WordPress.org. Paid plans start from $19 only.

You might want to think of Popup Maker, too, as your option. It is actively used on more than 400,000 websites! Its popup design interface, however, is not a user-friendly plugin. 

It has integrations with popular email marketing services. This may be something you want to consider as a benefit. It is not a plugin that uses a visual drag and drops feature.

You can purchase the individual extensions at $15 each.


Before looking at the price, consider the user-friendliness of the plugin. If it is not something that you can easily use, you might not want to spend your money on that. Think carefully while you choose a plugin. Also, look at the nature of your plugin, then decide what is best for you.