Salesforce Alternatives & Competitors – Free & Paid Tools 2023

If you're looking for Salesforce CRM alternatives, you may also want to search for comparable options or rivals to get the best solution. CRM Software is a popular technology that many individuals are seeking for simple, innovative software solutions with social network integration and social collaboration tools. When looking for alternatives to Salesforce CRM, consider customer data and customer service tools that can better serve you or your business. We've gathered a list of the top overall alternatives and rivals to Salesforce CRM, including ActiveCampaign, HubSpot Sales Hub, Zoho CRM, and Keap, based on reviews.


Salesforce is the world’s #1 customer relationship management (CRM) platform. They help your marketing, sales, commerce, service and IT teams work as one from anywhere — so you can keep your customers happy everywhere. Salesforce proud to be the global leader in CRM, with over 150,000 customers in 175 countries and ten languages supported. Their mission is to help businesses of all sizes succeed by bringing together people, data and processes in a single CRM platform. And their vision is to build the world’s most trusted Customer Platform™ so businesses can connect with their customers in new and powerful ways.

Top 10 Alternatives to Salesforce

ActiveCampaign is a marketing automation tool that helps businesses grow by automating their marketing processes. It can be used to send email newsletters, create automated emails sequences, and track your marketing campaign’s results.

Zoho CRM is a customer relationship management (CRM) software application that helps businesses manage customer data and interactions. It offers a suite of tools to help businesses with sales, marketing, and customer support.

It is a suite of applications designed to manage customer profiles, company interactions, and sales activities. It offers out-of-the-box tools for marketing automation, social media management, portal collaboration and more.

Freshsales is a CRM software for sales teams. It helps sales reps track leads and opportunities, and also provides a means for team collaboration.

Freshsales provides an online board where reps can post updates on the number of leads/opportunities created and closed, as well as current activity levels within a pipeline.

Zendesk Sell is a completely new way of selling. Whether you’re just starting to sell online, wanting to upsell your customers on related products while keeping them in your store, or managing an eCommerce site with complex sales channels, Zendesk Sell has the functionality needed for your business.

Really Simple Systems is an online project management tool that helps you manage your projects and tasks with ease. It’s simple to use and easy to navigate, making it the perfect tool for busy professionals who need to stay organized. With features like Gantt charts, task dependencies, and email notifications, you’ll be able to stay on top of your work without any hassle.

SharpSpring is a marketing automation platform that enables businesses to automate their marketing efforts. SharpSpring allows you to create email campaigns, track website visitors, and track leads and conversions.

One of the stand-out features of SharpSpring is its ability to create drip campaigns, which are sequences of pre-written email messages that are sent to new subscribers over a period of time. This allows you to “nurture” your leads with relevant information until they are ready to buy.

Creatio is an online marketplace that connects entrepreneurs with service providers to get work done quickly and affordably. We offer a range of services, including logo design, web development, and marketing.

Boston, Massachusetts is the headquarters of Creatio. They have 6 offices with 700 employees in 14 countries and a local presence in six cities. Some of the world’s most renowned companies, such as AMD, Bayer, Kraft Heinz, Visteon, Société Générale Group, BNP Paribas Group, and many others

Nutshell is an online legal research and writing tool that helps law students, lawyers, and paralegals write more effective legal documents. Nutshell’s search engine indexes case law, statutes, regulations, and secondary sources from around the world. Nutshell also offers a library of resources on key legal topics such as contracts, torts, property law, and civil procedure.

Keap is a new social-sharing app for sustainable lifestyles. All content shared on Keap is about your journey towards sustainability, including tips and reviews of eco-friendly brands and green products.

Keap is a Salesforce add-on that helps small businesses in a variety of sectors manage client experiences and streamline sales. Users can separate customers, track interactions, send emails, and conduct campaigns based on emails opened, clicks, and more.

HubSpot Sales Hub is a sales productivity tool that helps sales teams manage their leads and opportunities. It includes features like lead management, email tracking, contact management, and forecasting. The application is available as either SaaS (hosted) or self-installable software.