Similarweb Alternatives & Competitors – Free & Paid SEO Tools

Similarweb alternatives will vary based on your industry. We're going to provide you with the tools you need to do organic and competitive online research. Competitive Intelligence Software is a popular technology, and many individuals are looking for sophisticated, easy-to-use software that includes keyword research, SERP ranking tracking.


The capabilities of SimilarWeb are not limited to just social media analysis. With similar tools, you may analyze and compare your website’s performance with others, see how it stacks up against industry standards, identify potential issues affecting its credibility or reach, and create a digital marketing strategy to help address those concerns.

While SimilarWeb provides a wealth of information, there are alternatives where you can save your money.

Top 10 Alternatives to Similarweb

SEMrush is a tool used for Search Engine Optimization (SEO). It allows users to see what keywords their competitors are targeting and the traffic they are receiving as a result. Semrush can also help users improve their website’s ranking on search engines. SEMrush can also help users track their website’s progress over time.

semrush dashboard for apple com

Like Similarweb, You can rely on SEMrush gives you the organic traffic history data. They have been working a lot on improving data, and that’s how you get the most accurate estimation of a website’s traffic.

If you have a free account of SEMrush, you can check the entire traffic history of a few domains every day. A paid plan will do wonders for you and unlocks a lot of insights into any website’s traffic history.

You can easily understand –

  1. The impact of Google search algorithm updates on a website over a while
  2. In which country the website is performing well
  3. Top traffic sources (organic, social, referral, and others)
  4. Compare the backlink profile and traffic sources with your competitor websites
  5. Figure out the list of similar websites that overlap ranking on the exact keywords.

Next up, you can further analyze any domain and its advertising strategy. It can be a great alternative to search ad spy tools as well.

advertising research option of SEMrush

Explore any brand’s main paid advertising keywords and copy them in your advertising plan.

semrush pricing plans monthly billed

Though the pricing starts from $119 per month when you choose the monthly billing cycle, you can bring it down to under $100 by paying annually.

ahrefs homepage

Ahrefs is a tool that helps you research backlinks, keywords, and other SEO metrics. It’s the world’s most extensive index of live backlinks and the most comprehensive search engine keyword data.

With a free Ahrefs account, you can explore almost every aspect involved in SEO about your website. Add your website (just like you do in the Google search console) and let Ahrefs crawl your website.

ahrefs dashboard screenshot

There is a lot to explore and keep testing in SEO. Ahrefs gives you the freedom to analyze other websites and observe the changes. Also, you can study the impact of search algorithm updates on domains with their traffic history.

In your dashboard, you can add.

  1. Up to 10 own websites (verified projects) with a free account
  2. Unlimited own websites + Up to 5 unverified projects (can be your competitor’s domain) for $99/month
  3. Unlimited own websites + Up to 10 unverified projects for $179/month

Explore further in the pricing plans

ahrefs pricing plans in detail

The pricing is very well structured, and it is clear to choose the best-suited plan as per your usage.

Pathmatics is a technology company that provides marketing and advertising solutions to brands and agencies. It offers audience targeting, data management, and media buying. Brands and agencies use Pathmatics to more effectively target their audiences, manage their data, and buy media.

SE Ranking is an all-in-one SEO solution that includes all necessary SEO tools for completing successful online marketing initiatives. SE Ranking is ideal for small business owners, SEO experts, and agencies.

SERanking is a Keyword Tool for keyword tracking and research, website assessment, competitor analysis, keyword discovery and categorization, backlink monitoring, automated professional reporting, etc. The system provides a range of additional features in addition to standard SEO tools such as White Label, Social Media Management, and Marketing Plan.

Everything you need, all in one place, using the same easy-to-use interface.

With ZoomInfo’s AI-powered marketing analytics, you can unearth valuable insights from the data your company generates. The tool is designed to help sales and marketing teams create more leads while decreasing time spent on traditional research activities such as prospecting, lead nurturing, and message planning—all of which are tedious and time-consuming. The firm has several free and paid plans available.

Adapt is a multinational B2B contact and company database service provider in several sectors. Adapt has 300,000 users and 100 million business contacts, including specialized company databases and contact information such as job title, direct dial, and email addresses. Lead Builder is Adapt’s unified sales acceleration platform that includes Prospector.

SpyFu is a competitive intelligence and search engine optimization (SEO) tool that helps you track your competitor’s AdWords and SEO campaigns. It also shows you how they’re performing, so you can learn from their successes and failures. SpyFu can also help you identify new keywords to focus on in your SEO campaigns.

SpyFu’s free version lets you look up 25 queries per day and view the last 90 days of data for any question.

Moz is a suite of software products and services offered by Moz that helps customers with their online marketing. Moz includes various tools to help with search engine optimization (SEO), online marketing, and website analytics.

Moz Pro is one of the tools created by Moz that provides actionable insights about how to improve SEO for any site. Moz Pro includes access to all white-labeled, enterprise-grade features of Keyword Explorer, FollowerWonk, Site Crawl, and Open Site Explorer; technical site audit; rank tracking; daily rank alerts; priority support more.

Serpstat is a platform that helps you track your website’s rankings and performance in search engines. It also enables you to understand how your website performs compared to your competitors.

Serpstat routinely updates the website’s data from Google, including backlinks and organic keywords, keywords positions in Google search results. This way, you can always know if your competitors are moving up or down in rankings and who is competing for what keywords.

InsideView Insights is a sales and marketing intelligence platform that provides users with access to data on more than 25 million companies. The platform allows users to research potential customers, track competitor activity, and find new sales leads.

InsideView Insights is not a service built to serve the most advanced user. The product is designed for people seeking quick analysis of relevant information, with the ability to access more complex functionality when necessary.