Compare SEMrush and Moz

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When you start your website, there are a lot of things to consider. It is not important to only keep on generating content. People have to also reach out to your content. Or most importantly, your content should reach out to the people who are looking for it.

Here is when SEO plays an important role. SEO typically means Search Engine Optimisation that helps your website do better.

SEO is a crucial part of any website. It is the marketing strategy that will help your site rank higher in search engine rankings.

SEMrush and Moz Pro are two SEO tools that offer various SEO services such as keyword research, backlink analysis, competitive analysis, and more.

Which one should you choose?

This blog post discusses the differences between SEMrush vs Moz Pro to help you make the right choice for your business!



Features Comparison



Keyword analysis
Keyword research
Content optimization tips and tools
Competitive analysis
URL tracking
Rank checker pro tool
Domain analysis
Site audits
Pricing Comparison

When it comes to pricing, SEMrush , there are two packages for users to choose from. The first package is a subscription-based plan that starts at $99 per month and offers unlimited use of all features with the exception of their spy tool which can only be used five times monthly.

The trial for the second package starts from $79 per month for a limited time only and includes all SEMrush features.

Moz offers three subscription plans, Standard at $99/month, Premium for $199 or Business for $399 per month. The packages come with unlimited use of Moz tools such as their keyword tool, rank tracker, rank checker, and SERP overview.

The trial for Moz Pro starts from $99 for a limited time and includes all the features of their Premium package.


SEMrush had entered the market in the year 2008 and has since then made a name for itself as an excellent SEO tool. This tool is owned by the company, SEMrush LLC.

As of now, they have over 500 million keyword data points in their database which is one of the biggest collections with SEMrush tools being used by more than 100,000 companies worldwide including Airbnb and Forbes.

The benefits of using SEMrush are as follows:

– SEMrush is an excellent tool when it comes to user experience. It provides all the necessary information for each keyword in a single dashboard which makes search easier and faster, thus saving time.

– SEMrush is affordable as its packages start from $99 monthly with unlimited projects and up to 12 users per project. The best part about this service is the 30-day money-back guarantee.

– SEMrush helps in understanding what keywords are most popular and which ones need improvement, as well as how to use them strategically for better results.

It is owned by the company, Moz Inc., which was established in 2006 and has more than 500 employees worldwide. They offer a wide variety of products that aid with SEO including their keyword tool (which allows users to find keywords across a number of different search engines), rank tracker, rank explorer, and backlink explorer.

The benefits of using Moz Pro are as follows:

-Pricing includes unlimited projects and up to 12 users per project. The best part about this service is the 30-day money back guarantee.

-One can use the “index of pages” attribute to find and use keywords that are found on a specific site.

-It also has a keyword difficulty tool which helps in finding out what words need an improvement or if they have already been optimized for best results.


To conclude, it is really going to be difficult for you to choose one option. However, you need to understand which is the best one for you and not invest in both of the items.

If you want the best tool with a budget, then Moz Pro is for you as it offers all these features at an affordable price (with 30-day money back guarantee). On the other hand, SEMrush has excellent keyword research and rank tracker features which makes it one of the top SEO tools in the market.

Apart from this, both the tools can be used for a lifetime and they are also compatible with any browser.

Both SEMrush and Moz Pro offer SEO services which help in increasing website rankings. However, it is difficult to choose one option because both of them have their pros as well as cons. If you want a tool with an affordable price, then Moz Pro is for you. However, if you want excellent keyword research and rank tracker features, SEMrush would be the best option.

Make sure that you try to take advantage of the trial periods before you jump on to buying either of them.