Best Free and Affordable SEO Tools to Rank Higher

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SEO and website optimization are closely linked. A website can increase the quality and quantity of its traffic by using search engine optimization (SEO), which will help it rank highly in Google search results. The top 15 affordable, even free SEO tools for your website may be found in this post.

Running an optimization strategy is crucial for you as the website owner, especially if you manage it yourself. Your website can be optimised on-page and off-page, respectively. Worry not, as numerous SEO tools available right now can show you how effectively your SEO plan has been implemented.

15 SEO Tools for Website Analysis

The largest and most popular search engine today, Google, has its criteria for evaluating a website’s content quality. Google will select the most relevant, high-quality websites in search results to give its visitors the greatest possible experience.

Ultimately, this complicated approach forces Google to adjust its algorithm system frequently. You need not fear, though, as the 15 search engine optimization tools listed below can be utilized to determine how Google evaluates the value of a website’s content.


This SEO tool, made available in 2008, can be used to optimize your website. This tool can give you instructions on what to do from the dashboard. You can quickly determine what your website is missing and how to improve it.

Display face ( interface ) The analytical options of SEMRush are simple to use and reasonably comprehensive. Use the website audit feature and keyword tracking to find the keywords that are appropriate for you to utilize for websites, especially blogs.

You can benefit from the free seven-day trial service if you’re interested in using SEMrush to develop your website.

Google Search Console

The majority of websites strive to climb the Google search results page. Why not utilize Google’s Search Console function? An overview of Google’s method for displaying search results can be seen using the simple-to-use software, Google Search Console.

Additionally, you can check to see if a site’s content is highly relevant to the search terms.

By simply entering a URL, Google Webmaster Tools may also be used to examine content. You will then see the investigation’s findings. This demonstrates whether or not the content complies with Google’s SEO web criteria. You are allowed to use this fetch feature a maximum of 500 times per week.

Check My Links

The external and internal links included in an article can be used to evaluate the quality of a website or blog, and Check My Links can assist you in making sure all the links are at par with your competitors by making sure they’re  still functional. Green indicates live links, whereas red indicates links that can no longer be accessed.

The Google Chrome web browser can use this tool as an extension.

Moz Pro Tools

If you sign up for Moz Pro Tools, you can receive regular updates on suggested tools you can employ to enhance website performance.

Additionally, Moz Pro Tools includes several resources that can assist you in improving SEO for blog or website content. There are other resources to improve website traffic for examining content whose standard falls short of expectations.

SEO Report Card

A service from UpCity called SEO Report Card helps compare websites and the SEO Report Card can show some significant relevant information if you supply additional information:

Rank Analysis

Website rating on Google, Bing, and Yahoo is displayed via rank analysis. When setting up Rank Analysis, the keywords provided are used to establish this rating.

Link Building

Any websites that link back to your website are displayed in the link-building section.

On-Site Analysis

Examine the primary (focus) keywords and the frequency with which they appear in the website’s content.

Website Accessibility

This function is handy for displaying the website’s loading times and accessibility.

Metric of Trust

to evaluate a website’s level of trust (reliability).

Current Index

Analyze how many of the website’s pages are correctly indexed.

HubSpot’s Website Grader

In 2007, HubSpot unveiled Website Grader, a tool that can assess how well SEO is used across an entire website. HubSpot has updated Website Grader to make it an SEO tool with a more individualized reporting mechanism. The report will be based on the following essential metrics:


Examine the size of each page on the website and its speed and security.

Mobile Readiness

ensures that the website is mobile-friendly or easy to use on a smartphone.


determining whether a page or all pages on a website satisfy the SEO requirements (SEO friendly). This analysis is done using titles, subheadings (if applicable), and a detailed examination of the alt text for images and the meta descriptions of the content or articles.


Verify that the necessary security system is in place on the website. One of them is the application of an SSL certificate, which can encrypt the connection and ensure the security of data transfer between the server and the recipient (the visitor).

If, after inspection, your website receives a score of more than 67%, HubSpot considers it to be of above-average quality.

SEO SiteCheckup

By just entering a URL or website link, this SEO SiteCheckup shows your website’s SEO value and offers advice on improving it.

The results of an analysis of your website will then be presented by SEO SiteCheckup, starting with the use of keywords and headings, complete website information, security level, even simulating the appearance of the website on mobile, to calculating the number of primary keywords that are most frequently used on the website.

You can only check in for one website per day if you don’t have an account. You only need to register if you want to check up to five times. 

However, if you require analysis reports for numerous websites, you might be able to purchase a subscription package starting at IDR 300k per month.

You can benefit from the 14-day free trial if you’re unsure. Simply click “Free Tools” in the menu bar on the top right to get started.

Screaming Frog SEO Spider

One of the SEO tools that digital marketers prefer is this one. Screaming Frog analyses every component of SEO from a website URL in addition to providing an interface with simple-to-use features.

Beginning with website building, testing the website’s ability to improve its ranking using SEO, and examining the issues and flaws in its content connected to using keywords, links, and other techniques.

The Screaming Frog SEO Spider can spend hours or even an entire day evaluating a website, especially a large website, given how in-depth the analysis is and how much investigation is required.

Another benefit is that Screaming Frog SEO Spider users can export analysis results in Microsoft Excel whenever necessary. This allows users to store the analysis data and download it onto other SEO tools when using this tool in conjunction with other products (for instance, Moz Pro Tools).

Screaming Frog is regarded as one of the most comprehensive and user-friendly tools for tracking website traffic and ranking.

Found’s SEO Audit Tool

The UK-based digital agency “Found” also provides website analysis tools. Found’s SEO tool can do website audits and provide a comprehensive report on the findings of SEO analysis and other SEO issues that frequently appear on websites.

Like other tools, the Found’s SEO Audit Tool is simple to use; all you need to do is enter the website URL on the tool’s page, and a page displaying the analysis results will appear. There are three sections to this information:

technical problems

The analysis’s findings also demonstrate the canonicalization of the domain and the XML sitemap.

content problems

The analysis’s findings for this part are centered on how metadata performs and how keywords affect content (articles) and websites.

Analyzing external links

This research demonstrates the caliber of the website’s external and internal URLs.

Another benefit? The analysis findings can also be downloaded instantly in PDF format, just like WooRank.

Varvy’s SEO Overview Tool

For website owners, another helpful tool. Although not wholly, Varvy’s SEO Overview Tool can focus on all aspects of a website.

Many customers utilize this service when they require quick analytical findings for their websites because of how quickly the procedure takes place—it just takes a few minutes. Additionally, Varvy’s SEO Overview Tool is appropriate for customers who merely want a quick overview of the key elements affecting SEO on a website.

Using tools, one may assess several crucial factors, including domain strength (domain authority), the utilization of links, the role of SEO, social media-related factors, and more. Additionally, there are SEO technical analysis results, page access speed, and other information on each page.

Additionally, Varvy’s SEO Overview Tool has one element that many other SEO tools might be missing: Image SEO. This tool can evaluate the SEO effectiveness of each image on your website, including the alt text and word count for each image.

QuickSprout Website Analyzer

One more tool can offer a comprehensive review of a website based on the technical aspects of SEO used. QuickSprout Website Analyzer operates swiftly and conducts a complete website analysis.

This SEO tool is not only quick but also quite simple to use. All you have to do is type in the website’s address or URL, then wait a few minutes for QuickSprout Website Analyzer to show you the results of your website analysis.

The QuickSprout Website Analyzer can assess your site’s SEO, website speed, use of tags, keywords, social media, and links and compare it to other websites.

The display of analysis results in percentage form, which can help you better understand QuickSprout Website Analyzer’s analysis results, is another benefit this application can offer.

Mobile-Friendly Test

You can check whether your website is mobile-friendly using a Google tool called the mobile-friendly test. It only requires that you input the URL of the website you wish to study and then click the “run test” button to be put to use. After that, wait a while for the website results to appear on your mobile device.

The font size and media on your website’s content are only two examples of how you may optimize your website so that mobile users can access it quickly and simply. There are plenty of other features you can experiment with.

Robots.txt Generator

GoogleBot needs to understand what to perform on a website before indexing. The content that GoogleBot should crawl and index on each website page can be specified in the Robots.txt file.

However, you must first grant permission for Robots.txt Generator to conduct the analysis. Otherwise, bots are unable to access any website page.

XML Sitemaps Generator

One technique to get your website indexed by Google is to have a sitemap. You can construct an XML and HTML sitemap for your website with the help of the XML Sitemaps Generator. Simply enter your website’s full address using “HTTP://” or “HTTPS://” and wait for your sitemap to show up.

The XML Sitemap Generator can also produce data on page counts, broken links, XML files’ content, and sitemap files’ links. This SEO tool is free to crawl up to 500 pages. However, you can utilize the commercial versions if you need to index more website pages.

Schema Creator

You can track the keywords you use on your website with the aid of Schema Creator. Starting with the impact of keywords on website rankings in general to how well certain keywords are used in a specific area

You could use Schema Creator to evaluate your website’s rating on search engines other than Google, including Yahoo, Bing, Baidu, and Yandex.

You only need to copy and paste the code provided by this tool into your website to be able to insert schematic code. This utility also includes a free WordPress plugin for those who use WordPress as a CMS.

Schema Creator also offers applications that you may use for free for 14 days before deciding whether or not to subscribe, in addition to WordPress plugins and websites.

In a nutshell

The fifteen SEO tools mentioned above or programs to boost online traffic and perform other tasks undoubtedly have benefits and drawbacks. Yes, you should make a decision based on the demands of the website and the objectives of your brand or company.

An SEO strategy’s effectiveness is influenced by various factors, including the usage of target keywords, alternative text in pictures, the speed at which each page loads, and the tools you employ to analyze the website. You can determine which SEO tool is appropriate for your website based on the 15 choices that have been covered thus far.

Ishita Desai