15+ Platforms For Social Media MarketingšŸ“±

Social media has become a vital tool for businesses of all sizes to reach their target audience and grow their brand. With the rise of social media, a plethora of social media marketing platforms have emerged to help businesses manage their social media presence. In this article, we will introduce 15+ social media marketing platforms that can help businesses with various aspects of social media management. 

From scheduling and automation to analytics and engagement, these platforms offer a wide range of features to help businesses build and execute successful social media strategies. Whether you are a small business owner, a social media manager, or a large corporation, there is a social media marketing platform for everyone.

What Are Social Media Management Platforms?

Social media management platforms (SMMPs) are software applications that enable organizations to engage in social media marketing across various communication channels. SMMPs allow organizations to manage and monitor multiple social media accounts from a single dashboard. These web-based apps permit real-time and automated posting to multiple channels, allowing for efficient and effective social media management. With such tools, organizations can keep track of conversations and determine what interests their followers and potential customers.

In the enterprise, SMMPs have advanced capabilities to help build social media influence by monitoring online conversations for brand awareness and sentiment. Social media managers can analyze data on customer interactions, such as likes, retweets, and replies, and integrate that data with existing business intelligence and marketing programs. They can also ensure that their organization is meeting specific compliance regulations within their vertical.

Enterprise SMMPs offer standardized templates for creating social content and provide a way to track the effectiveness of specific social media lead-generation campaigns. This level of social media management provides organizations with the tools to track and evaluate their social media strategy’s effectiveness, thus maximizing their return on investment (ROI).

Some of the Best Platforms For Social Media Marketing

BuzzSumo:

BuzzSumo is a powerful tool that enables you to discover popular and trending content on social networking sites. With this platform, you can easily find out what people like and share on your preferred social network, allowing you to create similar content that resonates with your audience. One of the key features of BuzzSumo is its content discovery capabilities, which enable you to find keywords, content ideas, and highly shareable titles.

In addition to content discovery, BuzzSumo also helps you monitor and respond to comments, which can significantly improve your engagement with your audience. The platform offers configurable alerts that notify you whenever your content is mentioned online, allowing you to respond to comments and messages quickly and efficiently. BuzzSumo is also an excellent tool for audience segmentation, allowing you to identify and target specific groups of people who are interested in your niche. 

BuxzzSumo Pros and Cons

BuzzSumo Pros

  • Find highly shareable content quickly
  • Monitor and respond to comments efficiently
  • Configurable alerts for brand mentions
  • Excellent for audience segmentation
  • Competitor analysis features available
  • Powerful content suggestion tool
  • Intuitive and easy-to-navigate interface

BuzzSumo Cons

  • Expensive pricing
  • The interface can be confusing with additional features

TagBorad:

Tagboard is a versatile tool that offers several benefits for social media management and marketing. One of the most useful features of Tagboard is its ability to easily aggregate and curate social media posts. With just a simple hashtag, users can quickly access a wide range of public social media stories that are relevant to their interests or business. This allows you to stay up-to-date with trending topics and conversations and republish them on your own social media account.

In addition to content discovery, Tagboard also functions as a complete reputation management tool. By monitoring social media conversations and posts related to your brand, you can quickly respond to comments and feedback, ensuring that you maintain a positive image online. Tagboard is also an excellent tool for finding trending content on any topic, enabling you to stay ahead of the curve when it comes to the latest trends and popular topics. 

TagBoard Pros and Cons

TagBoard Pros

  • Easily aggregate and curate social media posts
  • Complete reputation management tool
  • Stay up-to-date with trending topics
  • Find trending content on any topic
  • Integration with Hootsuite
  • Streamline social media management and marketing efforts
  • Excellent for maintaining a positive online image

TagBoard Cons

  • Limited features compared to other social media tools
  • Some users may find it too simple for advanced needs

Tailwind:

Tailwind is a versatile social media marketing app that is specifically designed for use with Pinterest and Instagram. While it is primarily used as a scheduling app, it also offers several other useful features that can help you optimize your social media marketing efforts. One such feature is the SmartSchedule tool, which helps you identify the best times to post on Instagram. By analyzing your audience engagement data, this tool can suggest the optimal posting times to maximize your reach and engagement.

Another powerful feature of Tailwind is its ability to help you find relevant hashtags with just a single click. This can be an invaluable tool for businesses looking to improve their social media reach and engagement. By finding and using popular and relevant hashtags, you can increase the visibility of your content and attract new followers and customers. Tailwind also allows you to create multiple pins with a single click, making it easier and more efficient to manage your Pinterest account.

Tailwind Pros and Cons

Tailwind Pros

  • Ideal for scheduling posts on Pinterest and Instagram
  • SmartSchedule suggests optimal posting times
  • Easy to find relevant hashtags
  • Create multiple pins with one click
  • Powerful analytics for social media growth and performance
  • Great for businesses with many products or services
  • Saves time and increases efficiency

Tailwind Cons

  • Limited to use with only Pinterest and Instagram
  • Some features may require additional fees

Followerwonk:

For companies that rely heavily on Twitter for their social media marketing, Followerwonk is an essential tool. This powerful platform offers a range of tools to help businesses supercharge their Twitter marketing efforts. One of the most useful features of Followerwonk is its ability to help you find relevant and appropriate Twitter accounts to follow and engage with. By identifying accounts that are related to your business or industry, you can increase your reach and engagement on Twitter.

Another key feature of Followerwonk is its ability to compare Twitter accounts to find influencers in your industry. By analyzing data such as followers, engagement rates, and content, you can identify key influencers who can help amplify your brand message and increase your reach on Twitter. Followerwonk also allows you to segment your followers based on several variables, such as location, bio keywords, and more. This can be a powerful tool for businesses looking to better understand their audience and target their messaging more effectively.

Followerwonk Pros and Cons

Followerwonk Pros

  • Ideal for businesses that focus on Twitter marketing
  • Helps find relevant Twitter accounts to engage with
  • Identifies key influencers in your industry
  • Allows for segmentation of followers based on variables
  • Provides insights on competitor’s Twitter marketing efforts
  • Powerful analytics for a better understanding of the audience
  • Helps optimize Twitter marketing efforts

Followerwonk Cons

  • Limited to use with only Twitter
  • Some features may require additional fees

Later:

Later is a popular social media management and marketing tool that specializes in Instagram marketing. While it also supports other social networks, its core focus remains on Instagram. With Later, you can visually plan and schedule your Instagram posts, allowing you to see how your content will appear on your Instagram feed. One of Later’s key features is its free plan for individual users, making it accessible to small businesses and individuals looking to build their presence on Instagram. 

Additionally, you can create clickable landing pages to boost conversions, choose from unlimited media for your posts, and access powerful analytics to monitor your performance. Another standout feature of Later is its automated publishing, which allows you to schedule posts in advance, freeing up time for other tasks. The platform also provides content management and multi-account management, allowing you to easily manage multiple social media accounts from one central location.

Later Pros and Cons

Later Pros

  • Visually plan and schedule Instagram posts
  • Free plan for individual users
  • Clickable landing pages to boost conversions
  • Automated publishing and multi-account management
  • Powerful analytics to monitor performance
  • “Best Time to Publish” tool for optimal engagement
  • Easy-to-use interface and media gallery

Later Cons

  • Limited features compared to the competition
  • The free version has basic features

OnlyPult:

OnlyPult is an all-in-one social media marketing software that allows you to post on multiple social media platforms. It includes auto-scheduling and multi-posting, making it an ideal platform for businesses with a presence on multiple social networks.  The software has a simple and easy-to-use interface that allows for simple toggling between users, making it easy to manage multiple accounts. 

OnlyPult also offers multiple price points, so businesses can choose the plan that works best for their budget and needs. However, some users have reported that it is missing publishing features for certain social platforms, and there is no video scheduler. The photo editor can also be clunky.

OnlyPult Pros and Cons

OnlyPult Pros

  • Supports a wide range of social media platforms.
  • Includes a link-in-bio tool for creating landing pages.
  • Provides a social media listening/monitoring tool for crisis management.
  • Offers multiple price points.
  • Simple interface for easy toggling between users.
  • Can manage multiple accounts and post to multiple accounts.
  • Automated publishing and post-scheduling.

OnlyPult Cons

  • Some social platforms are missing publishing features.
  • No video scheduler is available.

Sprout Social:

Sprout Social is a powerful social media management tool that helps businesses to engage with their audience and analyze their performance. One of the key features of Sprout Social is its social calendar. This tool helps businesses plan and schedule their social media posts in advance, ensuring a consistent presence on social media platforms. Another benefit is the paid promotion tools that assist businesses with social ads. By using this feature, businesses can create ads that target specific demographics, increasing their reach and visibility.

Sprout Social also offers powerful analytics to help businesses understand their audience and the performance of their social media channels. With this tool, businesses can track their follower growth, monitor engagement rates, and see which posts are driving the most traffic. This information can help businesses optimize their social media strategy and make data-driven decisions.

Sprout Social Pros and Cons

Sprout Social Pros

  • All-in-one social media management tool
  • Supports multiple social media platforms
  • Offers a social CRM tool
  • Has a social calendar feature
  • Provides paid promotion tools for social ads
  • Offers powerful analytics for tracking performance
  • User-friendly interface

Sprout Social Cons

  • Pricing can be expensive for small businesses
  • Limited features compared to some competitors

Buffer:

Buffer is a social media scheduling tool that has become an essential tool for social media marketers. The platform allows users to schedule content on all the leading social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Its user-friendly interface and Chrome extension make it easy for users to publish, interact, and analyze social media progress.

One of the main benefits of Buffer is its affordability as it is free to use with limited features. Additionally, it offers multi-account management, automated publishing, post-scheduling, and reporting/analytics tools. The straightforward calendar view and simple cross-posting features make scheduling content across multiple platforms easier than ever.

Buffer Pros and Cons

Buffer Pros

  • Supports all major social networks and integrates with almost every platform
  • Offers a free plan with limited features
  • Has a Chrome extension for easy scheduling and sharing
  • Allows for automated publishing, multi-account management, and post scheduling
  • Provides straightforward calendar view and reporting/analytics tools
  • Can help drive engagement and traffic on social media
  • Offers pay-as-you-go packaging for those who want more advanced features

Buffer Cons

  • Buffer Analyze may be too basic for some users
  • Buffer may experience glitches with Instagram

Planoly:

Planoly is a comprehensive platform that provides you with the tools to plan, schedule and publish your content on Instagram, Pinterest, Twitter, and Facebook. With over 5 million trusted users, it has become one of the go-to options for social media marketers. Being an official partner of both Pinterest and Instagram, it is particularly useful if you mostly post on these two platforms.

One of the most appealing features of Planoly is that it offers powerful web and mobile apps that can be used to access both basic and advanced analytics. It also shares suggestions for the best time to post to improve engagement. Additionally, it has a wide range of image filters, designer templates, and stickers that you can use to create engaging content that will resonate with your audience.

Planoly Pros and Cons

Planoly Pros

  • Comprehensive platform for planning and scheduling content.
  • Offers web and mobile apps for convenience.
  • Basic and advanced analytics are available.
  • Provides suggestions for the best time to post.
  • Wide range of image filters, templates, and stickers.
  • Supports Instagram posts, Stories, and Reels.
  • Enables social commerce with practical workarounds.

Planoly Cons

  • Integration with Facebook and Twitter is only via Instagram.
  • Can only auto-post to an Instagram Business account.

Audiense:

Audiense is an excellent social media marketing tool that helps businesses improve their Twitter performance significantly. One of the unique features of Audiense is its Audiense Connect, which is a Twitter marketing platform specifically developed for social media marketing. It lets you connect, manage, and grow your Twitter community. With Audiense Connect, you can access insights that will help you understand your audience better, and this will lead to better targeting of your marketing efforts.

Audiense is an excellent tool that helps you grow your Twitter followers with its powerful analytics. With this tool, you can segment your Twitter audience based on location, interests, and demographics to improve targeting. This will enable you to create content that resonates with your target audience, leading to better engagement and higher conversion rates. Another great feature of Audiense is its Twitter chatbot, which is excellent for boosting engagement. 

Audiense Pros and Cons

Audeinse Pros

  • Audiense Connect is a powerful Twitter marketing platform.
  • The Twitter chatbot boosts engagement with your audience.
  • The audience segmentation tool improves targeting.
  • Analytics help you grow your Twitter followers.
  • Audiense offers useful insights for improving Twitter performance.
  • Audiense Connect provides audience insights for Twitter.
  • The tool helps you understand your Twitter audience better.

Audiense Cons

  • Audiense Connect is not designed for other social media platforms.
  • Audiense’s focus on Twitter may limit its utility for some users.

Visme:

Visme is an all-in-one visual content creation tool that can help you create stunning graphics for social media. Its user-friendly interface, pre-built templates, and massive collection of assets make it easier for non-designers to create professional-quality visual content for social media platforms. Visme is perfect for creating infographics, presentations, social media posts, GIFs, and charts.

One of the standout features of Visme is its huge library of assets. It has over 3 million photos and images, icons, and illustrations that you can use to create your visuals. Additionally, Visme provides users with the ability to create several types of visual content such as animated videos, interactive graphics, and social media graphics, among others. Visme also lets you collect and store leads, making it an excellent tool for social media marketing. 

Visme Pros and Cons

Visme Pros

  • Even if you aren’t a designer, Visme is user-friendly and offers tutorials to get you started.
  • Visme allows you to collect and store leads directly within the platform.
  • You can collaborate with others on projects and share designs.
  • Visme offers a variety of pricing options to fit any budget.
  • It allows users to create infographics, presentations, GIFs, and charts.

Visme Cons

  • While Visme has a large asset library, some users may prefer even more customization options.

NapoleonCat:

NapoleonCat is a social media management tool that has been trusted by popular brands such as Allianz, OLX, and the WWF since 2013. The software boasts a visually appealing interface and an excellent user experience. Getting started with NapoleonCat is a breeze, and once youā€™re in, the Social Inbox feature will amaze you. Itā€™s an all-in-one place to streamline customer engagement and care.

The pricing of NapoleonCat is flexible and allows you to select the number of accounts and users. The platform also has an Instagram Scheduler for scheduling and publishing content automatically. It can handle generic comments automatically, and its performance analytics lets you measure and analyze your progress on major social media platforms. Additionally, it has a Facebook Ads Moderation feature, which is useful for marketers.

NapoleonCat Pros and Cons

NapoleonCat Pros

  • Flexible pricing options
  • Social Inbox streamlines customer engagement and care
  • Performance analytics measure progress on major platforms
  • Instagram Scheduler for automatic content publishing
  • In-depth analytics on social profiles
  • Multi-hashtag searches for competitor tracking
  • Supports major social media platforms

NapoleonCat Cons

  • Confusing billing options
  • Glitchy and difficult-to-use interface

Iconsquare:

Iconosquare is a comprehensive social media management, monitoring, and analytics tool that allows users to monitor and analyze their social media performance across multiple platforms. The platform is especially popular for its in-depth analytics, which provides users with a wealth of data and insights to help them optimize their social media strategies. Iconosquare offers three pricing tiers: Pro, Advanced, and Enterprise, each of which offers different capabilities and features.

One of the key advantages of Iconosquare is its advanced analytics, which supports Instagram, Facebook, Twitter, and LinkedIn. These analytics provide users with detailed information about their audience, engagement rates, reach, and more. The platform also offers multi-profile management from one dashboard, allowing users to manage their social media accounts in one place. Iconosquare also comes with a powerful scheduler that supports Instagram, Facebook, and Twitter.

Iconsquare Pros and Cons

Iconsquare Pros

  • In-depth analytics for Instagram, Facebook, Twitter, and LinkedIn.
  • Multi-profile management from one dashboard for Instagram, Facebook, and Twitter.
  • Powerful scheduler for Instagram, Facebook, and Twitter.
  • Insightful industry benchmarks for over 100 industries on Instagram and Facebook.
  • Competitive analysis features.
  • Excellent automated post functionality.
  • Evolving functionality.

Iconsquare Cons

  • Customer support may not be helpful.
  • Some features may glitch.

Agorapulse:

Agorapulse is a versatile social media management tool that comes packed with features and is suitable for businesses of all sizes. With this tool, you can manage all your social media accounts, communicate with your followers, engage, and increase your followers. Its user-friendly built-in CRM is the perfect platform to understand and engage with your followers.

One of Agorapulseā€™s standout features is that it works perfectly for teams, allowing for collaboration and communication to streamline the social media management process. Agorapulse also supports all the leading social media networks, such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.

Agorapulse Pros and Cons

Agorapulse Pros

  • All-in-one social media management tool
  • Great for team collaboration
  • Supports major social media networks
  • Simple and easy-to-use platform
  • Built-in CRM to engage with followers
  • Variety of content publishing options
  • Powerful listening tool for brand mentions

Agorapulse Cons

  • Limited third-party integrations
  • Engagement platforms can be challenging to use

Brand24:

Brand24 is a comprehensive brand reputation management tool that is specifically designed to work with social networks. It is an excellent solution for businesses and agencies looking to monitor their brand presence online. The platform allows you to track your brand mentions on social networking websites, notify you immediately, and provide you with an analysis of how satisfied your customers are. 

Brand24 is a powerful tool suitable for teams, making it easy to collaborate and share insights across your organization. It also offers audience segmentation, competitive analysis, configurable alerts, customer engagement, and a dashboard that provides a real-time overview of your brand’s performance. The platform is easy to use, with a coordinated follow-up process that helps you streamline your customer service efforts.

Brand24 Pros and Cons

Brand24 Pros

  • A powerful tool for brand reputation management.
  • Monitors sentiment analysis and customer satisfaction.
  • Suitable for teams with easy-to-use platforms.
  • Real-time monitoring and configurable alerts.
  • Coordinated follow-up process and dashboard organization.
  • Offers competitive analysis and audience segmentation.
  • Helps measure the buzz around your brand or product.

Brand24 Cons

  • The mobile app needs improvement.
  • Limited features for social media management.

Loomly:

Loomly is a social media management tool that caters to teams, making it a great choice for bigger companies. Its focus on the end-to-end post and ad history ensures that everyone is always on the same page. Loomly offers a vast array of features to simplify brand and content management, such as a central asset library, hashtag manager, and automated previews of posts and ads. It also boasts an approval workflow and a commenting system, which helps streamline communication between team members.

One of Loomly’s standout features is its automated publishing, which supports Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google My Business. It also provides analytics for all posts, custom post ideas, and customer targeting. Its keyword filtering and contact management features add to its robust functionality. Loomly is an intuitive management tool, and its relatively low cost makes it an attractive option.

Loomly Pros and Cons

Loomly Pros

  • Streamlined team management
  • End-to-end post and ad history
  • Trusted by global brands like BMW and L’Oreal
  • Central asset library and hashtag manager
  • Automated post and ad previews
  • Analytics for all posts
  • Inexpensive

Loomly Cons

  • Requires additional integrations for some social publishing
  • The calendar function may be hard to access

Sendible:

Sendible is an all-in-one social media management tool that makes managing multiple social media accounts, collaborating with your team, and monitoring brand mentions easy. It’s a powerful platform that lets you create a social media marketing strategy with ease and simplifies tracking and analysis through its powerful reporting feature.

One of the key features of Sendible is its excellent social scheduling feature, which lets you schedule posts across all of your social media accounts at once. It also has content recommendation tools that help you discover new content to post, and its social engagement platform allows you to engage with your followers easily. 

Sendible Pros and Cons

Sendible Pros

  • Sendible is a powerful all-in-one social media management tool for businesses.
  • Easy creation of social media marketing strategies with Sendible.
  • Multi-account management and collaboration with team members.
  • Excellent social scheduling and content recommendation features.
  • Comprehensive brand monitoring and social listening capabilities.
  • Automated publishing and keyword filtering to streamline workflows.
  • Robust reporting simplifies tracking and analysis.

Sendible Cons

  • The social listening feature can be slow.
  • Platform organization can feel clunky at times.

Brandwatch:

Brandwatch, formerly Falcon.io, is a comprehensive social media marketing platform that offers a wide range of features and tools for managing social media accounts. The platform offers a 14-day free trial of its Essentials plan, making it an excellent option for single users and small teams. For larger companies with multiple teams and markets, Brandwatch recommends requesting a demo of the Full suite. The platform provides weekly training sessions and real-time in-app chat, email, and telephone service, ensuring dedicated support for daily workflows or social media strategy.

One of the key features of Brandwatch is its content calendar and campaign planner, allowing users to plan and schedule content in advance. Additionally, the platform offers advanced analytics dashboards, community management, and in-app support, making it easy to monitor and manage brand mentions across multiple social media channels. With social media advertising and competitor benchmarking available in the Full Suite, users can get a comprehensive view of their social media marketing efforts.

Brandwatch Pros and Cons

Brandwatch Pros

  • Offers a 14-day free trial and personalized demos
  • Advanced analytics dashboards and content calendar
  • In-app support and weekly training sessions
  • Community management and competitor benchmarking (Full Suite)
  • Consumer Intelligence for social listening and audience insights
  • Newly added TikTok support for social media advertising
  • Integration of acquired platforms for seamless workflow

Brandwatch Cons

  • The confusing array of products and services from different companies
  • No multi-channel posts require adding posts one at a time.

What To Look For in Good Social media management platforms (SMMPs)?

User-Friendly Interface:

The SMMPs’ interface should be easy to navigate, with a well-organized dashboard, clear labels, and intuitive navigation. The platform should offer an easy-to-use interface for beginners and advanced users, with drag-and-drop functionality for scheduling posts and creating content.

Social Media Management Features:

A good SMMP should have social media management features such as automated publishing, post-scheduling, and content management. The platform should also have the ability to manage multiple accounts and provide a centralized location to monitor all social media accounts. A good SMMP should also offer real-time monitoring and reporting, allowing users to track their social media performance.

Analytics and Reporting:

SMMPs should offer in-depth analytics and reporting features, including the ability to track engagement, impressions, click-through rates, and social media ROI. The platform should also provide detailed reports for each social media account, allowing users to monitor their social media performance and track their progress over time.

Social Listening:

Social listening is the process of monitoring social media for mentions of your brand, competitors, or industry keywords. A good SMMP should offer social listening capabilities, allowing users to monitor their brand’s reputation and track social media sentiment. The platform should also provide alerts for mentions and allow users to respond to comments and messages directly from the dashboard.

Collaboration and Workflow Management:

For businesses with multiple teams or employees managing social media accounts, a good SMMP should provide collaboration and workflow management features. The platform should allow users to assign tasks, manage workflows, and collaborate on content creation, ensuring a seamless and organized workflow.

Customer Support:

A good SMMP should provide excellent customer support, with dedicated account managers and responsive customer service. The platform should also offer regular training sessions, webinars, and tutorials to help users get the most out of their SMMP.

Conclusion

There are many social media marketing platforms available to choose from, each with its own set of features and benefits. Some of the most popular ones include Hootsuite, Buffer, Sprout Social, Agorapulse, SEMrush, and more. These platforms offer a variety of tools to help businesses of all sizes manage their social media presence, including analytics, automated publishing, content management, keyword filtering, multi-account management, and more.

For brand reputation management, Brand24 and Brandwatch are great choices that offer powerful monitoring and analysis features. Loomly offers a streamlined team management approach with a focus on content management. Sendible is a multi-purpose platform that excels at social scheduling and content recommendation tools.

It’s important to choose a platform that suits your specific needs and budget. With so many options available, businesses should consider factors such as pricing, ease of use, customer support, and the ability to integrate with other tools. By selecting the right platform, businesses can effectively manage their social media presence, engage with their audience, and ultimately achieve their marketing goals.

FAQs

What are the key features of social media management platforms?

Some of the key features of social media management platforms include content creation and scheduling, social listening and monitoring, analytics and reporting, audience targeting, influencer identification and management, team collaboration and workflow management, and customer relationship management.

What should I look for in a good social media management platform?

When selecting a social media management platform, it is important to consider the platform’s features, ease of use, pricing, customer support, and integration with other tools. Additionally, consider the size of your organization, the number of social media accounts you need to manage, and the specific social media channels you plan to use.

How much does a social media management platform cost?

The cost of a social media management platform varies depending on the platform’s features, the size of your organization, and the number of social media accounts you need to manage. Some platforms offer free or freemium versions, while others charge a monthly or annual fee.

Can social media management platforms be used by individuals or are they only for businesses?

Social media management platforms can be used by both individuals and businesses. Many platforms offer both individual and enterprise versions, with different features and pricing options.