SEMrush icon

SEMrush is an all-in-one digital marketing suite of tools, which helps you better understand and track many aspects of your online marketing strategy, including SEO, paid advertising, and social media.

Semrush Pros

Highly advanced reports
One Click Competitor Overviews
Organic Research
Keyword Magic Tool
30-day free trial
3 channels of support
PPC data available
Large quantity of data
Help you to focus on relevant phrases

Semrush Cons

Provides data only for one search engine
Only one user account

A key maker of software-as-a-service, Semrush is a leading platform for managing online visibility. 

With an array of tools, filters and add-ons for managing online visibility, including search, content, social media, market research, data from more than 142 countries, integration with Google, and task management capabilities, Semrush is a critical solution for companies that are serious about their online presence.

Semrush Pricing

The price of Semrush reflects the sheer number of tools available.

There are three plans to select from: one for freelancers, one for small marketing agencies, and one for larger agencies. As far as features and data tools are concerned, there is also variation between plans, so I recommend you review Semrush’s pricing page for a full list.

Trackable keywords and projects are two of the major limitations of the Pro plan. Pro is enough for bloggers and freelance SEO specialists, however.

You’re at Guru when you want to automate reporting, start tracking keywords more systematically, and work with multiple websites.

Paying annually saves you 17%. You can also try it for free for seven days.

Semrush Features

Content Marketing Research

Semrush’s content marketing toolkit is one of its main features.

A content planner tool like this is comparable to Surfer SEO’s content marketing plan tool.

This tool allows you to create and ask questions based on your entry, similar to Surfer SEO’s content planner. The Semrush content template can also guide your writing if you write about a particular keyword.

Rank Tracker

Competing with the competition is an ongoing process in SEO. Consequently, optimizing your keyword positions over time is more critical than just ranking well.

Position tracking with Smush lets you monitor the following domains:

  • Rankings for keywords and estimated click-through rates generate a visibility score.
  • This statistic shows the top 100 keywords and if they are improving, stable, or declining.
  • Improvements or declines in pages.
  • Additionally, a cannibalization report shows overlapping content that might be competing with each other on your site. More pricing information is available in the Guru and Business plan sections.

Keyword Magic Tool

One of my favourite Semrush features is the Keyword Magic Tool, even though the Keyword Overview tool is a quick way to start keyword research.

To start my article writing, I frequently use this as a guideline.

This tool allows you to begin researching a keyword or phrase based on your type. Semrush provides you with keyword suggestions based on the following:

  • Broad match keywords are variations of your base keyword.
  • Uses phrases or words in different orders to match your base keyword.
  • The exact match keyword or phrase is used in the precise order in which it appears.
  • You should prepare a list of keyword queries related to your base keyword or phrase.
  • Concerning your base keyword or phrase, this section lists general keywords.
  • We collect our customers’ keyword volume, search trends, difficulty, CPC, and SERP features. Additionally, you can view the keyword percent score, which compares how similar your base keyword or phrase is to other keywords.

Frequently Asked Questions About Semrush

What is Semrush?

A product like Semrush helps you optimize your website for search engines. It was founded in 2008 by Oleg Shchegolev and Dmitry Melnikov and has over 7 million users, according to the company, making it one of the best SEO tools available today.

Is Semrush accurate?

Occasionally, Semrush accuracy can be a little off, but it provides an excellent overview of your website’s key areas. It’s always a good idea to combine the results from a few different tools to get the most accurate data, and Semrush is one of my favourite tools.

How to Cancel My Semrush Account?

SEMRush subscriptions can be cancelled by sending an email cancellation request to A cancellation request will be processed within one business day.


You can use Semrush for competitor analysis and keyword research if you want a powerful tool. With this software, small and medium-sized websites can monitor the competition, monitor rankings, and discover gaps in content and backlinks.

The content marketing research tool offered by Semrush falls short. Its user interface is also tricky to use. Software’s nature is to strive to be all things to all people. Finally, if you want to keep your tool list short and only use one SEO software suite, Semrush is the right choice.

Like Semrush?