5 Best Transactional Email Services 2021


Most e-commerce websites use what is called a transactional email. This transactional email acts as proof of the agreed-upon transaction. If the transaction is successful, an email is generated. This email has various purposes such as account creation emails, password resets, payment receipts, and so on. In short, all types of emails are categories as transaction emails. The platform that enables you to do this is known as transactional email services. 

Most companies use this technique as a promotional method. Sometimes, it works just fine for them! In some cases, the customer gets frustrated.

This article has put forward the types of transactional email services that can act as the best platform for you to use transactional emails smoothly.

5 Best Transactional Email Services – 2021

Please note that this is not a specific order in which the list has been put forward. Each of them is an alternative to the other, so you can treat them at the same level. The only difference would be in the features, pricing, and performance.

1. Sendinblue

Sendinblue is one of the most popular transactional email services. This is for the mere fact that it caters to the needs of a small business as well as of a large business. You can customize the templates in the way you want. You have access to the digital marketing tools in one place only. The SMTP infrastructure that it uses makes it stand out. It makes Sendinblue trustworthy.

transactional email services: sendinblue

You can send 9000 emails a month (300 emails a day) for free. You can track the performance of your emails from the time of delivery to clicks. There is a wide range of communication channels such as email marketing, SMS marketing, and live chat. It is a very user-friendly platform that allows you to use the drag and drop function. 

2. Pepipost

Another transactional email service is Pepipost. This is one of the services you can rely on. This is one of the options that optimize the delivery rate of your emails. You can send out all types of transaction emails with the help of Pepipost.

transactional email services: pepipost

30,000 emails can be sent out for free in the first 30 days. After that, you can send out 100 emails per day at no cost. It is extremely challenging to use. You will get a dedicated IP address for you. There is 24*7 professional support via email and phone calls. You will get real-time reports to track email delivery, open, click and bounce rate.

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3. Amazon SES

One of the services that can fall into your budget is Amazon SES. You can configure emails that need to be sent. You can use the Amazon SES console, SMTP, or APIs. They offer an extremely flexible IP deployment to protect the sender’s reputation and privacy. They tend to make the email delivery procedure extremely smooth. Email communication is made easier with the help of Amazon SES. It integrates at the speed of light. If you are amazing at sending out messages in an efficient manner, Amazon SES is the one for you!

transactional email services: amazon ses

You can send out the first 62,000 emails per month for free after which you would have to pay $0.10 for every 1000 emails that you send. It is a service that is supported by BYOIP (Bring Your Own IP). There are various methods that are available for sending out emails such as Amazon SES Console, Amazon SES API, and SMTP (Simple Mail Transfer Protocol).

4. SendGrid

SendGrid is another way to send out transactional emails. It is renowned for its highest deliverability. It is specially developed for marketers as well as developers. You can send out any type of transactional email. Some of them include: purchase receipt emails, account creation emails, updates, and notifications e.t.c. They have ready-made responsive transactional email templates. This makes the efforts that you put in hit success.

transactional email services: sendgrid

You can send out 100 emails per day at no cost. You will get a flexible API and SMTP configuration for transactional email integration. SendGrid uses email authentication, reputation, monitoring, dedicated IP addresses, another method to improve email deliverability. The customer service provided by this transactional email service is ready to serve you 24*7. There is a real-time report that is being provided to you that shows the subscriber’s email activity. This includes the delivery, opening, clicking, bouncing, unsubscribing, and other functions as well. 

5. SendPulse

SendPulse is one of those services that will allow you to take a trial pack before you can actually pay for its service. It is one of the oldest transactional email services that are on the market. It develops promotional emails and transactional emails. They offer a variety of communication methods such as emails, SMS, Web Push, chatbox, so on and so forth. It has more than 1,300,000 users all over the world! There is a variety of pre-built professional transactional email templates.

transactional email services: sendinpulse

It allows you to send out 12,000 emails at 0 charges. You can choose to use API or SMTP to float out transactional emails. You will get a detailed email metrics to help you improvise on your marketing campaign. It enables you to send out emails without mentioning any name in the header or footer.


You have a handful of options that have been put forward. You should note that all of them are at the same level – none of them is better than the other. All you will find is the difference between the features. Most of the mhave similar features – it is just a little here and there. 

Yes, you should take the pricing into consideration. However, please do not keep it as the top priority. Look for the features that suit your needs. Once you choose that, you might want to then head on to the price. 

Check out various tutorials as to how to go about using the service. Look for the one that is the easiest for you to use. 


Q: What is the purpose of using transactional email services?

A: Transactional email services are used to ensure reliable and timely delivery of important emails to users. They help businesses automate their email communication, enhance user experience, and increase engagement by delivering personalized, relevant, and transaction-specific messages.

Q: How do transactional email services differ from regular email services?

A: Regular email services are typically designed for sending bulk marketing or promotional emails, while transactional email services focus on sending transaction-related emails that are triggered by user actions or specific events. Transactional email services often provide better deliverability, tracking, and customization options for transactional emails.

Q: What features should I look for in a transactional email service?

A: When selecting a transactional email service, consider features like reliable email delivery, scalability, easy integration via APIs or SMTP, email templates and customization options, analytics and tracking capabilities, reputation management tools, and pricing plans that suit your email volume and budget.

Q: Are transactional email services secure?

A: Reputable transactional email services prioritize security and employ measures to protect data privacy, prevent unauthorized access, and secure email transmissions. Look for providers that offer encryption, two-factor authentication, and comply with industry-standard security practices.

Q: Can transactional email services handle high email volumes?

A: Yes, many transactional email services are designed to handle high email volumes efficiently. They often offer scalable infrastructure and robust delivery systems to ensure that emails are sent promptly, even during peak periods.

Q: How much do transactional email services cost?

A: The cost of transactional email services can vary based on factors such as the number of emails sent, features required, and the provider you choose. Pricing models may include a pay-as-you-go option based on email volume or subscription plans with different tiers.

Q: Are there any recommended transactional email service providers?

A: Some popular transactional email service providers include SendGrid, Mailgun, Amazon SES (Simple Email Service), SparkPost, and Postmark. It’s advisable to evaluate their features, pricing, customer support, and reputation to determine which provider best fits your specific needs.