Video marketing is an increasingly popular way for businesses to engage with their customers and potential audiences, resulting in increased brand awareness, improved customer loyalty, and more significant ROI. With its ability to captivate viewers and evoke strong emotions, video content can be a powerful tool for connecting with consumers on a deeper level. By leveraging this medium, companies can effectively communicate their message in a memorable way that helps achieve business objectives.
It can initially seem unsafe for those just getting started with video marketing, but the rewards are worth it! Here are some compelling reasons businesses should utilize video as part of their overall digital strategy.
Some of the Major Reasons Why Should Do Video Marketing
1. Email’s Best Friend:
Even persuading a reader to open an email in today’s fast-paced environment may be a significant problem. According to a new study, merely using the word “video” in your subject line will raise your CTR by 200 to 300 percent. This is why an increasing number of marketers are using video content in their email marketing; this might include anything from exhibiting an item that a client has abandoned to a welcome email for a first-time customer.
A strategically placed video inside your email marketing plan may engage, enlighten, and convince. We already know consumers love viewing videos on any other media, so why not combine this with your other marketing efforts?
2. Video Marketing is Available Anywhere, Anytime:
Video isn’t merely adaptive and exciting. Additionally, it is convenient to eat on the desktop and the move. It is no secret that consumers prefer to view videos on the move, given the emergence of Facebook and YouTube as mobile platforms.
Since 2013, mobile video views have increased by 233%, and this trend continues. YouTube has stated that mobile video consumption rises annually by 100 percent. With video content being available everywhere and appealing to even the most unmotivated prospective viewers, it is an essential marketing tool for reaching a big customer base at any time.
3. The Future of Video is Bright:
As technology continues to adapt and evolve, so does our use. For video material, this implies that there are now more ways than ever to engage and receptive viewers. From one-to-one marketing videos to live streams, it is essential to analyze how videos may be used for maximum effect.
With the future of VR, AR, and streaming services at your disposal, now is the ideal moment to launch your video content strategy, keeping abreast of the newest methods to reach your audience.
4. Move-in Before Your Competition Does:
Currently, 92% of digital marketers consider video content an integral component of their marketing strategy. This is up from 78% in 2015 and will continue to rise as more and more professionals see the mountain of advantages that videos offer to a campaign. Nothing is worse than developing a film that adheres to the best standards and processes only to have it suffocated by the abundance of existing videos. Therefore, acting swiftly and distinguishing yourself from the competition is essential by forging a recognizable identity.
However, it is essential not to produce video after video with inferior material. Fewer, high-quality videos with a large number of views are superior to an abundance of videos with few views. Creating video content needs forethought since consistent, high-quality material can increase your exposure and help you establish yourself as a reputable source before viewers turn to your competition.
5. Google Loves Optimised Video Content:
In addition to being terrific components of many marketing initiatives and an excellent content delivery method, marketers like videos’ impact on their search engine results page position. If you make an effort to ensure that your video content is SEO-optimized with a great and relevant thumbnail, an eye-catching title, and high-quality content, videos may generate a significant amount of organic traffic to your site, hence boosting your position and increase your views. As can be seen, Google likes to display videos (particularly from YouTube) on page 1 for many keywords with solid intent.
You may add links to essential portions of your website, such as landing pages, on YouTube, bringing external customers straight to where you want them to go and concurrently boosting organic development (which search engines love). However, the issue here is balance. The customer may feel pressured if you include excessive links or calls to action. We’ve all seen videos like this. They become useless and obnoxious and have the potential to completely deter viewers from considering you again.
6. Video Can Build Relationships Between a Brand, and It’s Customers:
We already know that consumers like viewing videos and that video content drives sales, but there is more to consider. Well-tailored content may increase audience interaction and communication, lending your brand a sense of dependability, trustworthiness, and sincerity – attributes vital to customers seeking to connect with a company.
External evaluations are valuable resources for marketers to examine. By cooperating with a prominent influencer to evaluate your product or service, you are projecting honesty and building trust with viewers and distributing information about your brand through popular influencers.
7. Video Content Can Increase Conversion Rates:
You read it correctly. According to recent research, adding videos to your product or service website may boost sales by 144%. An “explainer video” is an excellent method to use video material on a product or service landing page. This is an opportunity for a consumer to view a little film to understand everything about your product or service, often engagingly or amusingly.
Keep your finger on the pulse of the situation. Video material is in constant flux. Currently, key trends to consider are product videos (live demonstrations of your product or service) and product reviews, but more on these later. This material is interesting for customers, and by incorporating it on product and service pages, you may significantly increase conversions and purchases.
8. Consumers and Video Content:
Suppose you’re not persuaded that video marketing is advantageous or valuable. In that case, this data may convince you: Video content comprises 11% of all material published to Facebook and receives 8 billion daily views, and that’s before we include Facebook Live and its Story features. Recent case studies indicate that YouTube is the second-largest search engine after Google and the second-most popular website worldwide, with an estimated 1 billion hours per day spent viewing video content.
The fact is that people like watching videos. They are approachable, amusing, and often informative. By not using video content marketing, firms stand to lose out on a massive audience and potential profit.
In conclusion, video marketing is a powerful tool that businesses should use to their advantage. Companies can create engaging and informative videos about their products or services to reach an entirely new audience and increase brand awareness. Video marketing also allows for more creative expression, allowing companies to create content tailored to their target audience. Additionally, video marketing can help build trust and customer relationships by fostering conversations and providing real-time helpful information.
Conclusion
When used strategically and effectively, video marketing has the potential to help businesses succeed while providing excellent value to their customers. As such, video marketing is certainly worth investing in for any business looking to achieve extraordinary growth.
Ultimately, it’s important to remember that all forms of video marketing need to be tailored toward specific goals and objectives. Companies must take the time to create an effective strategy that leverages their unique strengths in order to maximize the impact of their videos.
With a little planning and dedication, any business can use video marketing and experience positive results for themselves and their customers. There’s no better time than now to get started with video marketing, as it will ultimately be beneficial to businesses, both large and small, in the long run.